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34. That's not bad, considering the where and tear that can be expected from the customers
on an item such as this.
35. You might also like to know that in addition to the phone itself, there will be a whole range
of 'Ultimafone' merchantizing, including 'Ultimafone' T-shirts, 'Ultimafone' trainers
and even 'Ultimafone' biscuits!
36. They will all carry the soon-to-be famous 'Ultimafone' brant name.
37. They will all display a distinctive 'Ultimafone' loco.
38. And they will all come in an attractive, instantly-recognisable 'Ultimafone' pakaging.
39. Our latest cattalog has the whole range!
40. We think it's the best invention since the microchip, although obviously some people will
tell you that it's just hyp, and we're making a lot of fuss about nothing.
41. They'll say that the 'Ultimafone' is nothing more than a fat, and that this time next year
nobody will want one!
42. However, I just know it will sell well, and I bet our competiton is getting really worried!
43. In the war for new customers, we're going to tramp them!
44. However, we mustn't be too complacent. We will be trucking our buying public over the
next year or so to see how they react to the 'Ultimafone'.
45. So get out there, and canvince as many people as possible that the 'Ultimafone' is the
only mobile phone they'll ever need!
Also see Sales and marketing 2 on the next page.
45
For reference see Dictionary of Business - 4th edition (A&C Black Publishers Ltd, 978-0-713-67918-2)
Unit and marketing 2
Sales0000
Rearrange the letters in bold in these definitions and explanations to make words
connected with sales and marketing. Then write these words in the appropriate space in
the grid. If you do this correctly, you will reveal a three-word idiomatic expression in the
shaded vertical strip that marketing people use to describe people who are easy marketing
shaded
targets because they are already thinking of buying a product or service.
1. The process of a product going out of date because of progress in design or technology, and
therefore becoming less useful or valuable, is known as bencsoslecoe.
2. moonPtior is the means of conveying the message about a product or service to potential customers
(for example, publicity, a sales campaign, television commercials, etc).
3. ehlaWoles is a word referring to the business of buying goods from manufacturers and selling them
in large quantities to retailers, who then sell in smaller quantities to the public.
4. magencrkhiBn is the system of measuring the performance of a company against the performance
of other companies in the same sector.
5. Unsolicited mail advertising, and especially email advertising, is known as amsp (named after a
famous American brand of tinned meat).
6. The transfer of rights to manufacture or market a particular product to another individual or
organisation through a legal arrangement or contract is called niligesnc.
7. The brand name of a product that is recognised around the world is known as a boglla brand.
8. A ephlrsadei is a retail outlet distributing, selling and servicing products (especially cars) on behalf
of a manufacturer.
9. A wdorknma is the reduction of the price of something to less than its usual price.
10. When a new product or service is tested on a small group of consumers in order to try to find out the
reactions of a larger group of consumers, this is known as pigslman.
11. The adding of new types of products to the range already made is known as avidfictionsier.
12. mingerkeaTlet is the selling of a product or service by telephone.
13. An organisation that delivers products to retailers on behalf of a manufacturer is called a isorditbtru.
14. A eberife is an informal word for a product or service that is given away, usually to encourage
people to buy a bigger product or service, or to advertise that product or service (for example, a pen
with the company name on).
15. In radio, television and cinema advertising, tamirei is the amount of time given to an advertisement.
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Also see Sales and marketing 3 on the next page.
46
For reference see Dictionary of Business - 4th edition (A&C Black Publishers Ltd, 978-0-713-67918-2)
Sales and marketing 3
Unit 0000
Match each definition in sentences 1 32 with an appropriate word 'pair' connected with
sales and marketing. The first word of each pair can be found hidden in the top box, and
the second word can be found hidden in the bottom box. These words can be found by
reading from left to right ( ), and / or from top to bottom ( ). The first one has been
done as an example.
(Note that in some cases the same word may be needed more than once, but will only
appear once in each grid).
C Q P W E P R O W N T Y U
R I R O P U M A P R I C E
I S E D C B A F R G A L H
S J M K O L I C O L D I L
I Z I S R I L U D X D E C
S V U A P C I S U B E N N
M Q M L O W N T C E D T N
R T P E R T G O T R A D E
Y A R S A U B M A R K E T
I R E O T P R E W A R D W
A G S S E D A R L O S S O
F E S G H J N W H I T E R
K T R A D E D L H I G H K
F O C U S C O N S U M E R
Z X B R E A K C V B N M Q
D G D Q W G O O D S L E A P
R R E P R E S S U R E R W L
I O L A H O U S E T A L A D
V U E B R A N D Y U D O R I
E P G A I O P C A R E Y E F
N F A N S C H E M E R A N F
A O T D V A L U E S W L E E
M R I O D L F A I R A T S R
A E O N F L E A D E R Y S E
R C N M B A S E I M A G E N
K A L E A D E R S H I P G T
E S E N S E N S I T I V E I
T T V T M A R K E T I N G A
H J E K R E L A T I O N G T
L Z N P R O T E C T I O N I
X M A N A G E M E N T C V O
R E L E A S E T O F E R N
F
1. An increase in the attractiveness to customers of a product or service which is achieved by adding
something to it (for example, a computer might come with pre-loaded software, a printer, scanner,
etc). = added value
2. A large exhibition and meeting for advertising and selling a specific type of product.
3. A long-term customer preference for a particular product or service (for example, someone who
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